Starting a small business can be an exciting adventure and you want to do everything in your power to make sure your business is successful.
There is a lot of research to do when starting your own business or assessing why your small business isn’t as successful as you had hoped it would be.
Below are a few tips to help ensure success in your small business endeavor.
Vision and a Plan for your Small Business
A broad idea of what you want your business to be is fine when you’re in the very beginning stages of planning but when you get into real steps toward making your small business a reality, a clear plan and goals are crucial to success.
It’s important to take baby steps and make small goals to get to your overall master plan moving forward.
You may want to be the number one business in your niche and area but it will take some time and hard work to get there.
Consider the market you’re targeting- do you have a lot of potential customers in your area or will you need to broaden your customer-base to surrounding areas to be successful?
A little guidance from other established small business owners or from established consultants can help you with your plan in the long run.
Talk to other small business owners. Their candid feedback is invaluable and they have been where you are. They are very often more willing to talk than you might think!
Re-assess your goals frequently; you can always tweak how you are approaching your reaching your goals and being clear on what you want will help gauge if you’re successful.
Successful Small Business Marketing
Once you’ve put your business plan together and have a plan for opening or growing your business, you’ll need to ensure your customer base knows about what you’re doing!
Social media is now the top way to access your customer base, regardless of age or demographic.
TV commercials are on the decline as many people are now streaming their favorite shows instead of watching them live on TV.
Print ads do get you some exposure and give people something physical to hold onto and remember you’re having a sale, or an opening event, or a special day that you want to use to draw a crowd.
Your website will be a critical part of how you’re perceived by potential customers.
Ask people that come to your store, restaurant, or utilize your services to rate you on social media, like Facebook, Yelp, or Google if they enjoyed their experience.
An established social media history, with ratings, makes your business look more established, plus, if other people like it, maybe your new customers will think they will like it too!
This is the new “word of mouth” advertising. Positive, candid customer reviews can be invaluable in driving new customers to buy your products or services.
One key element when developing your marketing is ensuring that your online reputation is intact. Take look at a blog where we’ve discussed the needs of Reputation Management.
Small Business Organization from the Beginning
There are plenty of large companies out there that are well established in their markets and many of them make the same comments about their businesses- they wish they had been more organized from the beginning! Take a look at our blog, best ways to organize business records, for your Alaska business to identify key areas to improve your organization.
Keep lists or databases of everything – your customers, contacts, and the projects you’ve completed, important dates, things that went well (or didn’t go well!) and why.
Proper documentation of taxes, financial documents, payroll, and purchasing files are critically important.
If you don’t have one, Shred Alaska can assist you with developing a Business Shredding Process for your business. With tips, techniques, and individual evaluation of your needs. This process allows for a paper shredding process which will help your business be more secure, efficient, and eco-friendly, while also ensuring compliance with all legislative requirements.
You hope that your small business will be successful and be around for a long time and that means building a history.
The timeframe requirements on all this kind of paperwork means even 5 or 10 years down the road, you may be audited by the IRS and be required to show any number of documents or receipts. Some items need to be kept forever, literally.
Always be sure your paperwork is in order to save yourself a headache, and potential fines later down the road.
Read some extra tips on how to keep your small business organized. These ideas can help you to either re-organize or implement new organizational strategies company wide.
Your drive and passion can help make your business successful. See how our services can help!
Your ability to effectively tackle your small business process and increase business efficiency
could mean the difference between success or failure of your small business endeavors. At Shred Alaska we consider our clients as partners. We understand the importance of working with companies that can effectively support your short-term and long term goals.
Shred Alaska is a premier document destruction service located in Anchorage Alaska. They offer a convenient place to shred paper or hard drives. Shred Alaska provides secure document destruction of all of you sensitive documents.
Shred Alaska contributes to Alaska recycling efforts by recycling all of the shredded material that is deemed appropriate for recycle. Shred Alaska is your number one resource when searching for places to shred paper in Anchorage Alaska!
Not sure what you can shred or will it shred? Check out what you can shred for more information. Need a place to shred paper? Just stop in during our convenient walk-in destruction service for our easy retail drop in location. We will shred your materials as you watch, or take a shred bag home and fill it up for an even more convenient shredding option.